Nature connected organisation refers to a business developmental process in symbiosis with more than a human world. Human-nature and business relations is a topic of great interest for Bonethica founder Rugilė Juodžbalytė. While studying for a master's degree, she interconnected different areas of research, such as neuro-psychology, sustainability and business management, and wrote a scientific paper on the topic of the nature connectedness development in organisations. The findings of the paper inspired us to hypothesize further, aiming to shape components that may be inevitable in order to develop and lead a nature connected organisation.

How do you develop and manage a unique brand when there is a constant need to re-new? With a fast-moving and evolving world, it is a task that has overtaken every organisation. Technological innovations, cultural trends, generational characters and consumer needs are ever and rapidly shifting. Brands that want to stay relevant are in between two opposites: mirroring the changes and keeping the brand consistent.

Bringing your office outdoors might be the curious step towards a more healthier, productive and connected to nature organisation to transcend common sustainability agenda.

Paludiculture stands in connection with one of Bonethica’s values – sustainable innovation, sustainable method in production of fast-growing material for natural paper has allowed to realise sustainable branding project.

Can sustainability exist without mindfulness? Outdoor yoga might be the first solid and familiar step towards more significant change in you and your organisation.

Celebrating this year’s World Ocean Day (June 8th 2022), BONETHICA took an opportunity for a trip to the Baltic Sea beaches of Curonian Split, Lithuania to find possible arguments why we pass by marine plastic waste as an invisible problem. After our investigation and scientific research we got insight into how a slight change in perception can reveal the reality of plastic pollution in aquatic ecosystems.

Marija Valaitė, the co-founder of Math Scientific, talks about a journey to leading a successful business and our take on the brand’s look and feel.

Fashion designer Reda Paulauskė on what it’s like to run a sustainable business and how our recent brand development project has influenced her brand — Reda Paula.