Nature connected organisation refers to a business developmental process in symbiosis with more than a human world. Human-nature and business relations is a topic of great interest for Bonethica founder Rugilė Juodžbalytė. While studying for a master's degree, she interconnected different areas of research, such as neuro-psychology, sustainability and business management, and wrote a scientific paper on the topic of the nature connectedness development in organisations. The findings of the paper inspired us to hypothesize further, aiming to shape components that may be inevitable in order to develop and lead a nature connected organisation.

Celebrating this year’s World Ocean Day (June 8th 2022), BONETHICA took an opportunity for a trip to the Baltic Sea beaches of Curonian Split, Lithuania to find possible arguments why we pass by marine plastic waste as an invisible problem. After our investigation and scientific research we got insight into how a slight change in perception can reveal the reality of plastic pollution in aquatic ecosystems.