Strategy

We provide holistic approach personal and business brand strategy development services with engaging methods, stimulating infrastructure and personalised workshops. Collaborative sessions are designed to help you reach brand clarity and mindful understandings. Fully formed strategic statements then, can be captured in your personal Brand Book together with brand Identity & Aesthetics.

Brand Strategy

Brand Nature, Biography & Product
Brand Ethics
Sustainability and Beyond
Purpose, Mission, Vision
Promise, Message, Slogan
Brand Value System and Characteristics
Brand Positioning

Projects in Conversation.

A brand book for a sustainable fashion brand Reda Paula developed by a holistic brand development house - Bonethica.
Still life blur aesthetic of turning pages of a brand book developed by a a holistic brand development house - Bonethica.

“Having a personal brand strategy book helped to see a clear vision where Reda Paula wants to be and how to achieve it.”

– Reda Paulauskė, the founder of Reda Paula

Fashion designer Reda Paulauskė on what it’s like to run a sustainable business and how our recent brand development project has influenced her brand — Reda Paula.

Our Method & Process.

We apply methods and processes that stimulate human senses and help to think deeper, calmer and come across more authentic thoughts and conversations.

Our engaging methods and stimulating infrastructure allow to come to decisions mindfully and confidently throughout the cyclical path of brand development.

We offer unique collaboration process which helps to rebalance the whole body of the business considering its functions, culture, and impact internally and externally.

  • Holistic brand nurturing practises captured in an aesthetic up-close photograph of an olive tree trunk.

    Nurturing Solutions

    We embody brands as an ever growing living objects that need to be nurtured. Through holistic brand care we, we help to connect with yourself, your business, the workplace and outside world to build sustainable business with tight bonds.

  • An open laptop on the office desk, screen showing a few pages of digital brand workbook developed by Bonethica.

    Engaging Practice

    We have carefully developed an engaging practice that focuses on individual brand analysis. It helps to connect with the brand through facts, plans, imagination, emotions, creativity and morals, and guide the project in the right direction.

  • Relaxing, holistic approach branding workshop environment with linen floor pillows, notebook, herbal tea and plants.

    Eye-opening Workshops

    We give opportunity to tell stories, wonder, search, remember and finally, connect with their unique brand. Our discussions and creative exercises complement original analysis and research. It’s an experience that leads to the realisation of ideas that were underneath the surface of the mind.

  • Branding process with relaxing wild greenery view of different plants from above: fern, nettle and more.

    Stimulating Environments

    We pick individually stimulating environments that let human senses to influence thought process and behaviour, for the most authentic outcome. This method helps to draw inspiration and re-connect on the deeper level, enhancing the collaboration process.

  • creator leaning her back to the tree and looking far into nature while holding a paper block

    Human Creativity

    We stronly value human creativity. By collaborating through human connection, we achieve deep exploration and feeling of the brand. This way we practice idea generation through conscious and emotional understandings. Our inner human sense – intuition and competences allows to translate in visuals, text and feel to reflect the real essence of the brand.

  • Brand development session in a minimalist still life aesthetic of an up-close green glass sand clock.

    Balanced Process

    We care about the process, and help to reach deliberate solutions by setting a balanced project pace to create more harmonic experience with a chance to detach, reflect and increase productivity for upcoming sessions. Our capability in constructing a mix of physical and virtual collaboration processes in response to each own location, allows more opportunities of comfort and creativity.

  • Minimalist, sustainable production brand studio space with photography lights and stands, recycled paper and eco creative materials.

    Eco-Creative Space

    We believe in realistic smart minimalism. Saving our planet’s resources, we are committed to more mindful production methods. Carefully balancing digital use and print, we mostly repurpose our materials, purchase recycled or pre-owned props, and use FSC®-certified recycled paper, or other natural materials hand made in small quantities.

  • Natural wooden branch cracked in the middle, aesthetically filled with small amber stones, photographed in the shadowy background.

    Beyond Sustainability

    We guide businesses in strengthening its relationship with nature. By focusing on developing nature connectedness through organisational design processes, we help move towards multispecies sustainability and embody a brand with an eco-centric mindset that’s thinking, looking and doing beyond the human world.

Get in touch directly.

Write us a message, if you have any questions regarding our practise and wish to arrange a primary meeting. We will get back to your request and contact you personally within a couple of days.

Bonethica is a holistic brand development house located in Kaunas, Lithuania. In seeking balanced process with mutual comfort, we operate in person and remotely. Don’t hesitate to inquire, even if you are not a local resident.